For auto repair shops
98.8% of auto repair shops are invisible when customers ask ChatGPT.
We check Google Maps, AI Overviews, ChatGPT, Yelp, RepairPal, and the directories AI tools cross-reference. 5 minutes. Free first check.
What we check for auto repair shops
14 things, written for auto repair.
The 14 checks, written for independent mechanics and multi-bay shops. Primary category, ASE attributes, services with descriptions, and the 'best mechanic in {city}' lists AI tools quote from.
01 · Google Maps
Tags on your Google page
Your primary tag should be "Auto Repair Shop" — and the secondary tags should match the services that win the highest-intent auto repair shops searches.
02 · Google Maps
Badges most ${v.noun} are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most auto repair shops miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 auto repair shop in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for auto repair.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "emergency mechanic near me" searches — one of the highest-intent auto repair query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Eastside-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a auto repair shop's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What auto repair shops are saying
Real fixes. Real auto repair shops. Across the country.
“Added 'European auto repair' as a service with a 3-sentence description. Started ranking for BMW and Audi searches we'd never touched. New $4k/month revenue stream.”
Hector R.
Hector's Auto Care
Austin, TX
“Got us listed on RepairPal Certified and two regional 'best mechanic' lists. ChatGPT started citing us within 6 weeks.”
Pete W.
Westgate Service Center
Charlotte, NC
“The review response audit was brutal — we'd left 60% of reviews unanswered. The auto-drafts saved hours and our map pack rank moved from #8 to #3 in two months.”
Tonya M.
Magnolia Automotive
Nashville, TN
Not a auto repair shop?
We've got pages for these too.
The reasoning
Why most local-SEO advice fails — and what to do instead.
A TEDx talk by our founder Lior Mechlovich. 14 years of running local SEO for home services and home services agencies. The product is the playbook from this talk, run by software.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for auto repair shops
Questions auto repair shops actually ask.
What's the right primary category if I do everything?+
'Auto Repair Shop' for most independent generalists. If 60%+ of revenue is one specialty (transmissions, brakes, European), switch to that specific category — categories are the highest-impact ranking lever and Sterling Sky proved primary-swap moves can shift rank 30+ positions.
Should I list every car make I service?+
Yes — as services with descriptions. 'Honda repair', 'Toyota repair', 'European auto repair'. AI tools answer 'best BMW mechanic in {city}' by matching brand language in your listing.
Does ASE certification show up anywhere on Google?+
Yes — there's a 'Certified' attribute and you can add ASE to your business description. We flag this in the audit. Certifications are an AI-search trust signal.
RepairPal Certified — is it worth it?+
For commercial credibility and AI citations, yes. RepairPal's network appears in AI answers for 'trusted mechanic in {city}'. We tell you which directories carry the most weight for your zip and what each costs.
How does review response affect rankings?+
Response rate moves rank measurably — Sterling Sky's data shows shops responding to 90%+ of reviews outrank shops at 30%. We auto-draft responses for the last 30 days and give you a workflow to stay current.
What about Yelp? Customers don't use Yelp for mechanics, right?+
Customers don't, but AI tools cross-reference Yelp's data. If your Yelp NAP doesn't match Google, AI confidence drops and you stop getting cited. We check.