For roofers
98.8% of roofers are invisible when storm-season customers ask ChatGPT.
Storms drive the highest-LTV searches in home services. We make sure customers find you — across Google, AI tools, and the directories AI cross-checks.
What we check for roofers
14 things, written for roofing work.
Roofing is high-ticket, storm-driven, and competitive. The 14 checks zero in on the levers that win 'roof leak repair' and 'roof replacement' searches.
01 · Google Maps
Tags on your Google page
Your primary tag should be "Roofing Contractor" — and the secondary tags should match the services that win the highest-intent roofers searches.
02 · Google Maps
Badges most ${v.noun} are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most roofers miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 roofer in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for roofing work.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "emergency roof repair near me" searches — one of the highest-intent roofing work query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Eastside-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a roofer's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What roofers are saying
Real fixes. Real roofers. Across the country.
“The 'Accepts insurance' badge alone changed my call volume. I had no idea it was missing.”
Eddie B.
Beacon Roofing & Repair
Charlotte, NC
“Made the call before storm season. By the time the first hailstorm hit, we were on three top-10 lists ChatGPT picks from.”
Maya P.
Pinnacle Roof Co.
Oklahoma City, OK
“The check found my GBP service-area was too wide — bringing in junk leads from 60 miles away. Tightened it, lead quality jumped.”
Hank S.
Sharp Roofing
Tulsa, OK
The reasoning
Why most local-SEO advice fails — and what to do instead.
A TEDx talk by our founder Lior Mechlovich. 14 years of running local SEO for home services and home services agencies. The product is the playbook from this talk, run by software.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for roofers
Questions roofers actually ask.
How quickly can I rank after a major storm hits?+
Storm-driven demand spikes the day after impact. The businesses that win those spikes already had their Google + Yelp + Angi presence dialed in. Our check gets you ready for the next storm season.
Should I focus on residential or commercial roofing?+
Pick one as primary in your check and we'll weight findings accordingly. Commercial is higher LTV per job; residential is higher volume.
Insurance / financing — is that a Google attribute?+
Yes. 'Accepts insurance' and 'Financing available' are two of the highest-converting attributes for roofing. We check whether you have them and how to enable each.
What about photos of the roof BEFORE you fixed it?+
Before/after pairs are gold for roofers — both for Google photo cadence and for ChatGPT-cited 'best of' lists. Our 8-week photo plan is built around before/after pairs per neighborhood.
Do storm-chasers and out-of-town competitors really matter?+
Yes — they're often the ones grabbing post-storm search traffic. We benchmark against the top 3 in your map pack regardless of how long they've been around.
How do I get on 'Best Roofers in {city}' lists?+
Storm-season cities have multiple local 'best of' lists. We find them and draft your submission. Most are free.