For veterinarians
98.8% of vets are invisible when customers ask ChatGPT.
We check Google Maps, AI Overviews, ChatGPT, Yelp, and the pet-care directories AI cross-references. 5 minutes. Free first check.
What we check for veterinarians
14 things, written for veterinary care.
The 14 checks, written for small-animal, mixed-practice, and specialty vets. Primary category, AAHA accreditation signals, services list, and AI 'best vet in {city}' citations.
01 · Google Maps
Tags on your Google page
Your primary tag should be "Veterinarian" — and the secondary tags should match the services that win the highest-intent veterinarians searches.
02 · Google Maps
Badges most ${v.noun} are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most veterinarians miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 veterinarian in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for veterinary care.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "emergency vet near me" searches — one of the highest-intent veterinary care query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Lakeside-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a veterinarian's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What veterinarians are saying
Real fixes. Real veterinarians. Across the country.
“Added AAHA Accredited to the description and made 'dog dental' its own service. Started ranking for both — and got cited in ChatGPT for 'best vet in our city' within a month.”
Dr. Anya P.
Lakeshore Animal Hospital
Phoenix, AZ
“Yelp had the wrong address. Three years. The audit caught it in 30 seconds — fixed it the same day.”
Dr. Brett H.
Heartwood Veterinary
Charlotte, NC
“The species-specific services were the unlock. Added 'rabbit care' and 'reptile exam' as services with descriptions. Booking 4 new exotic clients a week.”
Dr. Marissa F.
Fairgrove Pet Clinic
Austin, TX
Not a veterinarian?
We've got pages for these too.
The reasoning
Why most local-SEO advice fails — and what to do instead.
A TEDx talk by our founder Lior Mechlovich. 14 years of running local SEO for home services and home services agencies. The product is the playbook from this talk, run by software.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for veterinarians
Questions veterinarians actually ask.
What's the right primary category for a mixed practice?+
'Veterinarian' is almost always correct. If 50%+ of revenue is one specialty (emergency, dental, exotic), switch to the specific category. We benchmark your competitors and tell you which one is winning the map pack.
Should AAHA accreditation be displayed?+
Yes — it's the highest-trust signal a vet can show. Add 'AAHA Accredited' to your description and as a service attribute. AI tools answer 'best vet in {city}' by ranking accreditation signals.
Emergency hours — toggle on or list separately?+
If you take ER calls overnight, toggle 24/7 hours. If you refer out after 8pm, list normal hours and add a Q&A explaining the referral. Don't fake 24/7 — review penalties are brutal.
Yelp, Nextdoor, PetMD — which directories matter for AI?+
All three. AI tools cross-reference Yelp reviews + Nextdoor recommendations + AVMA/AAHA listings. We check NAP consistency across 8 vet-specific directories and flag mismatches.
How does review velocity work for vets?+
Vets have steady year-round velocity but lower review-conversion (~12%) because customers are stressed during visits. We write a 'thank you, here's where to leave a review' followup-card template that lifts conversion to ~22%.
Should I list every species I treat?+
Yes — as services. 'Dog wellness', 'cat dental', 'rabbit care', 'reptile exam'. AI answers 'exotic vet in {city}' by matching species language. Most vets list zero and lose every species-specific search.