For plumbers
98.8% of plumbers are invisible when customers ask ChatGPT.
We fix yours — across Google Maps, AI Overviews, ChatGPT, Yelp, BBB, Angi, and Bing. Find what's broken in 5 minutes.
What we check for plumbers
14 things, written for plumbing.
The 14 things we check are the same for every business. The wording, the priorities, and the example fixes are written for plumbers.
01 · Google Maps
Tags on your Google page
Your primary tag should be "Plumber" — and the secondary tags should match the services that win the highest-intent plumbers searches.
02 · Google Maps
Badges most ${v.noun} are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most plumbers miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 plumber in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for plumbing.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "emergency plumber near me" searches — one of the highest-intent plumbing query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Highland Park-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a plumber's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What plumbers are saying
Real fixes. Real plumbers. Across the country.
“Added three secondary tags I'd never heard of and started ranking for 'water heater install' the next week. The agency I'd been paying $1,800/month never told me about any of them.”
Carlos M.
Carlos Plumbing & Drain
Phoenix, AZ
“The Yelp + BBB + Angi check was eye-opening. My phone number was wrong on two of them — for years. Fixed all three in 20 minutes.”
Dale R.
Dale's Drain Service
Tampa, FL
“ChatGPT didn't mention us for 'best plumber in Cincinnati' but all three competitors were on a 'Top 10 Plumbers' list we'd never applied to. Got on it the next month.”
Janelle W.
Higher Standard Plumbing
Cincinnati, OH
The reasoning
Why most local-SEO advice fails — and what to do instead.
A TEDx talk by our founder Lior Mechlovich. 14 years of running local SEO for home services and home services agencies. The product is the playbook from this talk, run by software.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for plumbers
Questions plumbers actually ask.
Will this help me show up for 'emergency plumber near me'?+
That's exactly the kind of search we optimize for. The fastest wins are usually turning on emergency hours, adding 'Plumber' as your primary category (not 'Plumbing Contractor'), and matching your top competitor's review velocity.
I already use Housecall Pro / ServiceTitan / Jobber. Do you integrate?+
Not yet. We work from the outside — Google, Yelp, BBB, ChatGPT — and tell you what to fix. The review-request templates we generate work great pasted into any field-service tool.
Does this work for SABs (no physical storefront)?+
Yes — most plumbers are service-area businesses. We check whether you should display your address vs. hide it (data says hiding usually hurts rankings) and how to set up service-area pages on your site.
How many reviews per month do I need?+
Your first check tells you exactly. We compute the gap between your monthly review velocity and your top map-pack competitor's — usually 5–15 more reviews/month is enough for most plumbers in mid-size markets.
Can I sponsor a Little League team and get a backlink?+
Yes — and we'll tell you which local sponsorships have the highest backlink probability for plumbers in your city. Local links are one of the most under-used wins.
What about Angi / HomeAdvisor / Thumbtack?+
We check every one. AI tools cross-reference these — if your phone is wrong on Angi but right on Google, ChatGPT may not trust either. We flag every mismatch with a one-tap fix link.