For HVAC contractors
98.8% of HVAC contractors are invisible when customers ask ChatGPT.
We fix yours — across Google Maps, AI Overviews, ChatGPT, and the home-services directories AI tools cross-check. 5 minutes, no card.
What we check for HVAC contractors
14 things, written for HVAC work.
Same 14 checks, written for HVAC. Emergency hours, seasonal posts, the right primary category — these are the levers that move the needle for AC and heating businesses.
01 · Google Maps
Tags on your Google page
Your primary tag should be "HVAC Contractor" — and the secondary tags should match the services that win the highest-intent HVAC contractors searches.
02 · Google Maps
Badges most ${v.noun} are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most HVAC contractors miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 hvac contractor in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for HVAC work.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "AC repair near me" searches — one of the highest-intent HVAC work query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Riverdale-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a hvac contractor's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What HVAC contractors are saying
Real fixes. Real HVAC contractors. Across the country.
“Swapped my primary category from 'Air Conditioning Repair Service' to 'HVAC Contractor' and jumped from #11 to #4 in two weeks. Free fix.”
Tom V.
Veteran Air Solutions
Dallas, TX
“The 24/7 emergency hours toggle alone got us showing up for 'no heat overnight' searches. We picked up 6 jobs that first weekend.”
Maria O.
Oliveira Heating & Cooling
Boston, MA
“The services list audit found 7 things we do that weren't on our Google page. Added them in 15 minutes — descriptions and all.”
Greg F.
Fair Climate HVAC
Indianapolis, IN
Not a hvac contractor?
We've got pages for these too.
The reasoning
Why most local-SEO advice fails — and what to do instead.
A TEDx talk by our founder Lior Mechlovich. 14 years of running local SEO for home services and home services agencies. The product is the playbook from this talk, run by software.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for HVAC contractors
Questions HVAC contractors actually ask.
Will this help me win 'AC repair near me' searches in summer?+
Yes — that's a peak-demand query class. The biggest levers are emergency hours, a complete services list with descriptions, and showing up on the top-3 'best HVAC in {city}' lists ChatGPT sees.
What's the right primary category — 'HVAC Contractor' or 'Air Conditioning Repair Service'?+
Sterling Sky's controlled study showed swapping HVAC primary categories can move rank by 30+ positions. We compute the right one for your specific market based on what's working for your competitors.
I do install AND repair. How should I list services?+
Every service gets its own listing with a 2–3 sentence description. We auto-generate the descriptions — install vs. repair vs. maintenance — using the right keywords and your service areas.
How does ChatGPT pick which HVAC business to recommend?+
ChatGPT cross-references Google reviews + Yelp + BBB + 'best of' lists + Reddit threads. Map-pack #1 only correlates with ChatGPT recommendation ~45% of the time. We check both surfaces.
Do GBP posts actually help?+
Not for ranking — Sterling Sky proved this in a controlled study. But posts lift click-through rate and signal that you're active. We frame them as a conversion play, not a ranking play, and write 8 weeks of post copy for you.
What about review velocity in winter when business is slow?+
We compute monthly velocity gaps and account for seasonality. Your check will tell you the minimum sustainable monthly review count to keep pace with your top competitor across the slow months.