For handymen
98.8% of handymen are invisible when customers ask ChatGPT.
Bigger shops out-rank smaller ones because they show up everywhere. We make sure your one-truck operation does too.
What we check for handymen
14 things, written for handyman work.
Handymen win on responsiveness and breadth of services. The 14 checks make sure both show up where customers actually look.
01 · Google Maps
Tags on your Google page
Your primary tag should be "Handyman" — and the secondary tags should match the services that win the highest-intent handymen searches.
02 · Google Maps
Badges most ${v.noun} are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most handymen miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 handyman in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for handyman work.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "handyman near me today" searches — one of the highest-intent handyman work query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Old Town-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a handyman's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What handymen are saying
Real fixes. Real handymen. Across the country.
“Listed all 22 services with descriptions instead of 'general handyman.' My calls for 'fence repair' alone went up 4× that month.”
Ricky O.
Ricky's Handyman Service
Lexington, KY
“Got me on Bing Places — I didn't even know that was a thing. Within two weeks I had calls from people using the Edge browser sidebar.”
Doug V.
Old Town Handy
Portland, ME
“The review-response templates saved me hours. Every review now gets a real reply that mentions the service and the neighborhood.”
Vince L.
Trusty Handyman
Buffalo, NY
The reasoning
Why most local-SEO advice fails — and what to do instead.
A TEDx talk by our founder Lior Mechlovich. 14 years of running local SEO for home services and home services agencies. The product is the playbook from this talk, run by software.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for handymen
Questions handymen actually ask.
I do everything — how do I list services on Google?+
List your top 15–20 specific services with descriptions, not 'general handyman.' Sterling Sky's research shows specific services rank for specific searches; generic catch-alls rank for almost nothing.
Should I be on TaskRabbit or HomeAdvisor or both?+
Both — and Thumbtack and Angi and Bing Places. ChatGPT and Google AI cross-reference all of them. Our check identifies which directories you're missing from and gives you the claim link.
Same-day service is a thing for handymen — does it help?+
Massively. Turning on '24-hour' or 'open now' coverage during the day wins the 'handyman near me today' search class — the highest-conversion handyman query.
What about niche services like TV mounting or furniture assembly?+
List each as a separate service with a 2–3 sentence description. We generate the copy — and these niche services are some of the easiest wins because competitors rarely list them.
How important is the 'About Us' on my website?+
For handymen, especially. Trust + a face beats generic stock photos every time. We check whether your About page has substance and recommend specific additions.
Can I do this without a website at all?+
You can start with just your Google page — many handymen do. But a 4–5 page website with city pages, services, and an FAQ unlocks meaningful score upside.