For lawyers
98.8% of lawyers are invisible when prospective clients ask ChatGPT.
High-intent searches are worth thousands per booked client. We make sure you show up across Google, AI tools, Avvo, Justia, and the lists ChatGPT cites.
What we check for lawyers
14 things, written for legal practice.
Legal is high-LTV and trust-heavy. The 14 checks identify gaps that cost you booked consultations — across Google, AI search, and legal directories.
01 · Google Maps
Tags on your Google page
Your primary tag should be "Attorney" — and the secondary tags should match the services that win the highest-intent lawyers searches.
02 · Google Maps
Badges most ${v.noun} are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most lawyers miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 lawyer in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for legal practice.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "lawyer near me today" searches — one of the highest-intent legal practice query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Capitol Hill-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a lawyer's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What lawyers are saying
Real fixes. Real lawyers. Across the country.
“Switched primary category to 'Personal Injury Attorney' (was 'Attorney') and started ranking for the specific PI searches we'd been losing. One change, big swing.”
Marcus K.
Kane Injury Law
Birmingham, AL
“Got us on three 'Best Family Law Attorneys' lists in our state. Two of them already ranked in Google AI Overviews.”
Lena P.
Park Family Law
Eugene, OR
“Avvo and Justia were both wrong on our phone. AI tools were getting bad info — and not citing us. Fixed both, started showing up.”
Greg M.
Morrison Criminal Defense
Las Cruces, NM
The reasoning
Why most local-SEO advice fails — and what to do instead.
A TEDx talk by our founder Lior Mechlovich. 14 years of running local SEO for home services and home services agencies. The product is the playbook from this talk, run by software.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for lawyers
Questions lawyers actually ask.
Practice area — does that change my Google strategy?+
Yes — primary category should match your highest-LTV practice area (Personal Injury, Family, Estate, Criminal, etc.). Secondary categories cover the rest. We pick the right combination based on your case mix.
Avvo / Justia / Martindale — should I claim all of them?+
Yes — they're the legal directory backbone and AI tools cite them heavily. We check NAP consistency across Avvo, Justia, Martindale, Lawyers.com, FindLaw, and Bing Places.
Free consultation — should I prominent this?+
Yes — it's the dominant conversion lever for personal-injury and several other practice areas. We check whether 'Free Consultation' is in your services + attributes + description.
How do I get reviews under attorney ethics rules?+
Standard review requests are fine; ghostwriting reviews isn't. Our review-request templates ask only for the experience and are consistent with most state bar rules — but consult your bar.
Are 'Best Lawyer' lists worth pursuing?+
Yes — Super Lawyers, Best Lawyers, local 'best of' lists. They're cited heavily by ChatGPT and Google AI Overviews for legal searches. We find them and help you apply.
Bar number on Google profile — required?+
Some states require, some recommend. We check your state's rules + verify your listing matches.