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Plain-English guides for 14 kinds of local business.

Every article is written for a specific business type, with examples and copy you can use today.

Most recent

For plumbers · May 11, 2026
5 free directories every plumber should be on (and why ChatGPT cares)
Yelp, BBB, Angi, HomeAdvisor, Bing Places — the directories AI tools cross-check before recommending a plumber. Free to claim, big payoff.
For HVAC contractors · May 11, 2026
Why your HVAC business isn't showing up for 'AC repair near me' (and the fix)
'AC repair near me' is the highest-intent HVAC search there is. Here's why most contractors miss it — and the three fixes that change everything.
For electricians · May 11, 2026
The 3 Google badges every electrician should turn on (and what they unlock)
Licensed, Emergency Service, and Free Estimates. Three Google Business Profile attributes that change which searches you show up for. Most electricians have none of them on.
For roofers · May 11, 2026
Storm-season ready: 7 things to fix on your Google page before the next hailstorm
Roofing demand spikes the day after a storm. The businesses that win those spikes already had their Google + Yelp + AI presence dialed in. Here's the checklist.
For landscapers · May 11, 2026
Seasonal SEO: how to keep your landscaping business visible year-round
Spring cleanup, weekly mowing, fall leaf removal, snow removal — every season has its peak search. Here's how to make sure customers find you in each one.
For handymen · May 11, 2026
Listing 'general handyman' is killing you. Here's what to do instead.
Generic listings rank for nothing. Specific services rank for specific searches. The fix takes 30 minutes and surfaces work you're already doing.

Plain-English guides for 14 kinds of local business.

Most recent

5 free directories every plumber should be on (and why ChatGPT cares)

Why your HVAC business isn't showing up for 'AC repair near me' (and the fix)

The 3 Google badges every electrician should turn on (and what they unlock)

Storm-season ready: 7 things to fix on your Google page before the next hailstorm

Seasonal SEO: how to keep your landscaping business visible year-round

Listing 'general handyman' is killing you. Here's what to do instead.

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