Questions
Questions about getting recommended by AI search.
Plain answers to what owners actually search before they call us — Google AI Overviews, ChatGPT, Perplexity, the works.
All questions
May 13, 2026
Can I add my business to Perplexity?
There's no direct way to add your business to Perplexity. It retrieves from the open web with Reddit weighted heavily, plus a curated…
May 13, 2026
How do I get on Google AI Overviews?
Your site must already rank top 10 for the query and emit structured data Google can ground an answer in. AI Overviews preferentially cite…
May 13, 2026
How do I respond to a bad Google review?
Respond to every negative Google review within 7 days — but don't respond emotionally. Acknowledge the issue, offer to fix it offline (your…
May 13, 2026
How long after I fix my GBP will I show up in AI search?
Google's own systems (Maps, AI Overviews) reflect GBP changes within 1-7 days for visible content like hours, categories, and description.…
May 13, 2026
Is my Yelp review legit?
Yelp's review filter hides reviews from accounts it considers suspicious — but it sometimes hides legitimate reviews too, and lets fake…
May 13, 2026
Should I run Google Ads for local SEO?
Google Ads (paid Map Pack and search ads) don't move your organic Map Pack rankings — Google has stated this explicitly and Sterling Sky's…
May 13, 2026
What's a Map Pack?
The Map Pack is the 3-listing box of local businesses Google shows at the top of search results for queries like "plumber near me." It's…
May 13, 2026
What's the cheapest way to fix my GBP?
Spend zero dollars and one focused afternoon. Claim your Google Business Profile if you haven't, fill every field, add 10+ photos, write a…
May 13, 2026
What's the difference between Map Pack and AI search?
Map Pack rankings come from Google's Maps algorithm (proximity, prominence, relevance) and surface in a 3-listing box. AI search (ChatGPT,…
May 13, 2026
Why isn't my business showing up in ChatGPT?
ChatGPT cross-references six to eight sources (Google Business Profile, Yelp, BBB, Angi, HomeAdvisor, Reddit, Bing Places) before…